Imaginology
Brand strategy studio
My role
Shared strategy, owned systems from North Star to Tactics
Worked With
Chris Chapman - CEO/Founder
COO, CMO, Head of Accounts, Marketing Team
Project Status
In flight
Imaginology
Brand strategy studio
My role
Shared strategy, owned systems from North Star to Tactics
Worked With
Chris Chapman - CEO/Founder
COO, CMO, Head of Accounts,
Marketing Team
Project Status
In flight
Imaginology
Brand strategy studio
My role
Shared strategy, owned systems from
North Star to Tactics
Worked With
Chris Chapman - CEO/Founder
COO, CMO, Head of Accounts,
Marketing Team
Project Status
In flight
Tactics
Activations and Touchpoints
The Challenge
Put the journey into tools that could actually run it
The Details
No single tool held the whole journey. A custom CRM in Notion failed because it relied too much on manual updating and outreach still scattered across tools.
I rebuilt the system in Pipedrive with the marketing team's outbound wired in and the handoff to delivery built through. Leads stopped going cold. Automations carried the low-touch moments so the high-touch ones stayed human.
What I did
CRM architecture
Marketing automation
Tech stack design
Workflow automation
Systems implementation
The Decisions
Pipedrive over a custom build
Automate low-touch, keep high-touch human
The Challenge
Put the journey into tools that could actually run it
The Details
No single tool held the whole journey. A custom CRM in Notion failed because it relied too much on manual updating and outreach still scattered across tools.
I rebuilt the system in Pipedrive with the marketing team's outbound wired in and the handoff to delivery built through. Leads stopped going cold. Automations carried the low-touch moments so the high-touch ones stayed human.
What I did
CRM architecture
Marketing automation
Tech stack design
Workflow automation
Systems implementation
The Decisions
Pipedrive over a custom build
Automate low-touch, keep high-touch human
The Challenge
Put the journey into tools that could actually run it
The Details
No single tool held the whole journey. A custom CRM in Notion failed because it relied too much on manual updating and outreach still scattered across tools.
I rebuilt the system in Pipedrive with the marketing team's outbound wired in and the handoff to delivery built through. Leads stopped going cold. Automations carried the low-touch moments so the high-touch ones stayed human.
What I did
CRM architecture
Marketing automation
Tech stack design
Workflow automation
Systems implementation
The Decisions
Pipedrive over a custom build
Automate low-touch, keep high-touch human
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WHAT IT MEANT
Some parts of the system were never implemented. I had designed a system assuming Imaginology had the capacity to implement it wholesale. I’d phase the rollout differently to fit the capacity available and earn more time for the next piece.
WHAT IT MEANT
Some parts of the system were never implemented. I had designed a system assuming Imaginology had the capacity to implement it wholesale. I’d phase the rollout differently to fit the capacity available and earn more time for the next piece.
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