Imaginology
Brand strategy studio
My role
Shared strategy, owned systems from North Star to Tactics
Worked With
Chris Chapman - CEO/Founder
COO, CMO, Head of Accounts, Marketing Team
Project Status
In flight
Imaginology
Brand strategy studio
My role
Shared strategy, owned systems from
North Star to Tactics
Worked With
Chris Chapman - CEO/Founder
COO, CMO, Head of Accounts,
Marketing Team
Project Status
In flight
Imaginology
Brand strategy studio
My role
Shared strategy, owned systems from North Star to Tactics
Worked With
Chris Chapman - CEO/Founder
COO, CMO, Head of Accounts,
Marketing Team
Project Status
In flight
Experience
journeys and Guardrails
The Challenge
Design a client path that protects the founder's attention
The Details
Unclear ownership made the pipeline too high-touch to scale, and the founder became the touchpoint by default.
I mapped the system, defined the bottleneck points, and rebuilt the journey around his attention.
What I did
Service design
Customer journey mapping
Funnel architecture
User research
The Decisions
Marketing holds a lead until it needs the founder
An intake session that routed buyers by scope
Off ramps for leads that aren't a good fit
Past clients re-enter by design
The Challenge
Design a client path that protects the founder's attention
The Details
Unclear ownership made the pipeline too high-touch to scale, and the founder became the touchpoint by default.
I mapped the system, defined the bottleneck points, and rebuilt the journey around his attention.
What I did
Service design
Customer journey mapping
Funnel architecture
User research
The Decisions
Marketing holds a lead until it needs the founder
An intake session that routed buyers by scope
Off ramps for leads that aren't a good fit
Past clients re-enter by design
The Challenge
Design a client path that protects the founder's attention
The Details
Unclear ownership made the pipeline too high-touch to scale, and the founder became the touchpoint by default.
I mapped the system, defined the bottleneck points, and rebuilt the journey around his attention.
What I did
Service design
Customer journey mapping
Funnel architecture
User research
The Decisions
Marketing holds a lead until it needs the founder
An intake session that routed buyers by scope
Off ramps for leads that aren't a good fit
Past clients re-enter by design
LoadingParts of the service blueprint were not implemented
WHAT IT MEANT
The journey through the business was understood, but the tools weren't set up to do everything needed.
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