Imaginology
Brand strategy studio
My role
Shared strategy, owned systems from North Star to Tactics
Worked With
Chris Chapman - CEO/Founder
COO, CMO, Head of Accounts, Marketing Team
Project Status
In flight
Imaginology
Brand strategy studio
My role
Shared strategy, owned systems from
North Star to Tactics
Worked With
Chris Chapman - CEO/Founder
COO, CMO, Head of Accounts,
Marketing Team
Project Status
In flight
Imaginology
Brand strategy studio
My role
Shared strategy, owned systems from North Star to Tactics
Worked With
Chris Chapman - CEO/Founder
COO, CMO, Head of Accounts,
Marketing Team
Project Status
In flight
North Star
Purpose and Positioning
The Challenge
Turn a studio people couldn't categorize into one they could buy.
The Details
Imaginology had a why and a how but no clear what.
Buyers read it as facilitation or as competition for their agency of record, and work kept getting pushed to the next calendar year. We repositioned it as an R&D studio building worlds of meaning. As a creative studio, not a facilitation company we narrowed our focus to people who could actually decide.
What I did
Brand positioning
Audience strategy
Qualitative research & synthesis
Brand framework development
Executive facilitation
The Decisions
Creative studio, not facilitation
Sell only to people who can decide
Stop chasing work that dies in someone else's budget cycle
The Challenge
Turn a studio people couldn't categorize into one they could buy.
The Details
Imaginology had a why and a how but no clear what.
Buyers read it as facilitation or as competition for their agency of record, and work kept getting pushed to the next calendar year. We repositioned it as an R&D studio building worlds of meaning. As a creative studio, not a facilitation company we narrowed our focus to people who could actually decide.
What I did
Brand positioning
Audience strategy
Qualitative research & synthesis
Brand framework development
Executive facilitation
The Decisions
Creative studio, not facilitation
Sell only to people who can decide
Stop chasing work that dies in someone else's budget cycle
The Challenge
Turn a studio people couldn't categorize into one they could buy.
The Details
Imaginology had a why and a how but no clear what.
Buyers read it as facilitation or as competition for their agency of record, and work kept getting pushed to the next calendar year. We repositioned it as an R&D studio building worlds of meaning. As a creative studio, not a facilitation company we narrowed our focus to people who could actually decide.
What I did
Brand positioning
Audience strategy
Qualitative research & synthesis
Brand framework development
Executive facilitation
The Decisions
Creative studio, not facilitation
Sell only to people who can decide
Stop chasing work that dies in someone else's budget cycle
WHAT IT MEANT
Having a clear what showed we had multiple businesses under one brand struggling to run on the same model.
WHAT IT MEANT
Having a clear what showed we had multiple businesses under one brand struggling to run on the same model.
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Explore this Project